Recognising the Best of Business Intelligence

For 20 years, the Best of Business Intelligence (BOBI) Awards have celebrated the people and projects driving excellence, innovation and impact across healthcare business insights.

The BOBIs set the standard for what great looks like, recognising the people and projects that push boundaries, elevate insights and make a meaningful difference to patients, customers and our industry, through insight generation.

How to Enter

To enter the 2026 BOBI Awards, start by exploring the categories and selecting the one that best reflects your project or team. Each award page includes full entry criteria, tips, FAQs and a direct link to submit your entry.

Discover the 2026 Categories

What’s New for 2026

To mark our 20th year, the BOBIs are evolving, with refreshed categories, updated criteria and a broader scope that reflects how our industry works today.

From 2026 onwards, projects are eligible if they are led by or involve substantial contributions from UK-based teams, even when the impact extends to other markets. This change ensures the Awards continue to recognise the full breadth of UK expertise shaping global healthcare business insights.

We’re also introducing the BOBI Hall of Fame, recognising individuals whose lasting contributions have helped shape business insights over the past two decades.

With clearer entry guidance, greater transparency on scoring, and new opportunities to showcase projects, the 2026 Awards are designed to make it easier than ever to share your best work.

Key Dates for 2026

Mark your calendar for this year’s key milestones:

Entries close: Thursday 29 January 2026 at 17:00

Finalists announced: March 2026

Awards Ceremony: Monday 27 April 2026, Hilton Birmingham Metropole

The BOBI Awards Ceremony

Join us at the BOBI Awards Ceremony as we reveal the 2026 winners and celebrate 20 years of achievement with the BOBI Hall of Fame.

The BOBI Awards Ceremony is part of the BHBIA Annual Conference, taking place on Monday 27 - Tuesday 28 April 2026 at the Hilton Birmingham Metropole.

See What’s in Store

Our 2026 Sponsors

The BOBIs are made possible by organisations that share our commitment to excellence and innovation across healthcare business insights.

Meet Our Sponsors

Highlights from the BOBI Awards 2025

Take a look back at last year’s Awards Ceremony and the people and projects who were recognised.

View the 2025 Highlights

With thanks to Verpora, who produced the official highlights film for the 2025 BOBI Awards Ceremony.