BOBI 2026 Winners

Congratulations to the BOBI Awards 2026 winners!

The winners of the BOBI Awards 2026 were announced on 27th April, when business insights professionals came together at the BOBI Awards Ceremony to celebrate some of the best projects and people in healthcare business insights.

Click on the VIEW WINNERS buttons to read about the winners.

Click on the VIEW FINALISTS buttons to read about all this year's finalists

We would like to thank the BOBI Committee, award organisers, judges, sponsors and entrants for the time and support they have given to the BOBI Awards.

BOBI Award Winners

Best Customer Insight

Truth Consulting and Bayer UK - Award sponsored by M3 Global Research

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Best Business Impact

Strat7 Incite and Nestlé Health Science UK - Award sponsored by Prescient

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Best Patient-Centric Approach

LEO Pharma, Synergy Healthcare Research and Allergy UK - Award sponsored by boxee

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Best Use of Innovation

DEBRA, Synergy Healthcare Research and James Lind Alliance - Award sponsored by Beyond Blue

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Best Use of AI

Marketing Sciences Limited - Award sponsored by Day One Strategy

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Best in Commercial Excellence

IQVIA and AstraZeneca UK - Award sponsored by Konovo

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Fieldwork Team of the Year

Konovo - Award sponsored by Sermo

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Compliance Challenge

Techspert

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Best Newcomer

Cherie Peng, Synergy Healthcare Research - Award sponsored by Lumanity

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With thanks to the official BOBI photographs sponsor for 2026

The BHBIA would like to thank Asia Monitor, sponsor of the official BOBI photographs for 2026, for their support in celebrating excellence across the healthcare business insights community.