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Previous BOBI Winners

Please see past BOBI award winners below.

BOBI 2020 Winners

Award Winner
Best Business Impact Philippa Hammerton & Liz Vickery, Red Leaf; Paul Ward, Sanofi
Best Patient-Centric Approach Helen McAteer, Psoriasis Association; Alexandra Orton & Julie Wong, LEO Pharma UK; Niamh Griffin, WE Communications; Jon Freeman, Synergy Healthcare Research
Best Use of Innovation Katy Irving, John Maher, Kirsty Page & Victoria McWade, HRW Excellence in Improving Market Access to Treatments Jamie Margerison & George Sheen, Impact Health; Natalie Marley, AbbVie Ltd.
Best Customer Insight Steve Lowery, Philippa Hammerton & Liz Vickery, Red Leaf; Paul Ward, Sanofi
The Compliance Challenge Kate Shaul, Melanie Rankin, Rachel Medcalf & Rachael Turner, Adelphi Research; Adam Irwin, GKA; Paul Ward, Sanofi
Analyst Team of the Year Tom Woods & Ben Hope, IQVIA; Gary Hamilton, Simon Vincent, Nick Gorostidi & James Warren, Boehringer Ingelheim
Analyst of the Year Genevieve Hall, Insight Dojo
Creative Fieldwork Team of the Year Vicky Burke, Keshia Bowyer, Barenese Du-Pont, Alistair Bates & Vitoria Gramacho, Fieldwork International
Best Newcomer Helen Kirkpatrick, Branding Science

BOBI 2019 Winners

Award Winner
Best Customer Insight James MacLeod & Sarah Smith, Kantar and Stephane Lebrat, GSK
Best Use of Innovation Kelly Warth, Anna Nicholls & Claudelia Campbell, Instar Research and Sorcha Cassidy & Michelle Lane, Janssen
Best Business Impact John Grime, Chris Lewis-DeBoos & Amy Walker, Strategic North and Sachin Gholap & Lara Lucchese, BMS UK
Best Patient-Centric Approach Rachel Medcalf & Seb Newton, Adelphi Research and Alistair Monro, Janssen
Analyst Team of the Year James Atley, Andy Marnoch & Mark Tunnicliff, Ashfield
Analyst of the Year Jon Mosley, TEVA UK Ltd
Creative Fieldwork Team of the Year Stefan Cave, Franco Esposito, Becki Southern & Jon Puleston, Kantar
Best Newcomer Katharina Krasser, Ipsos
The 'BOBI Challenge' George Duo Wang, PAREXEL International, Jon Mosley, Teva UK Ltd, Rachel Pughe, Adelphi Research, Rachel Sandford, Ipsos and Charlotte Sugden Heron, Synergy Healthcare Research

BOBI 2018 Winners

Award Winner
Best Customer Insight Patrick Bühler, Roche Diagnostics International Ltd - Centralised & Point of Care Solutions, Niclas Holme, Catriona Gibb & Jen Hatt, Brains and Cheek
Excellence in Business Analytics Chris Reynolds, David Heaster & Jayne East, Teva UK and David Brown, QlickiT
Best Business Impact Stephen Ireland, Janssen and Jennifer Redfearn & Richard Head, Research Partnership
Best Patient-Centric Approach Richard Stockley, Surrey Heartlands Health and Care Partnership and Tom Pugh & Hannah Brown, M3 Global Research
Innovation in Data Collection and Fieldwork Mary Knowles, Loyalty Chain Ltd and Karen Wilson & Mariah Meagher, Baxter Healthcare Ltd
The 'Optimising Engagement' Award Joanna Thompson, Rachel Medcalf & Francesca Trewartha, Adelphi Research UK and Giada Soprani, Karl Wilson & Helen Joyce, Roche Products Ltd
Best Newcomer Chloe Lok, Branding Science
Analyst Team of the Year Samir Paul - Inicio Consulting and Kate Stevens - KES Consultancy
Agency of the Year Adelphi Research UK
Pharma Company of the Year Janssen

BOBI 2017 Winners

Award Winner
Excellence in Data Collection/Fieldwork Deborah Wyatt & Olivia Rendall, talkhealth Partnership Ltd. and Kieran Gormley, Mölnlycke Health Care Ltd.
Best Business Impact Audrey Turner & Clara Massot, Sanofi and Rebecca Marshall-Clarke, Adelphi Research UK
Most Innovative Approach Sarah Morley, Janssen, Katy Irving & Jess Woodhead, HRW and Jon Lovatt-Young, Love Experience
Excellence in Business Analytics Chris Reynolds & Raam Uthayanan, Teva UK and Muhammed Rafeek & Jerome Leoni, QuintilesIMS
Best Customer Insight Rachel Donnellan, Roche Products Ltd and Jon Freeman, Synergy Healthcare Research Ltd
The ‘Optimising Engagement’ Award Audrey Turner, Sanofi and Claire Nelson & Rebecca Marshall-Clarke, Adelphi Research UK
Best Patient-Centric Approach Chris Jackson, Kristina Ogneva & Naomi Plummer, C Space Health and Christina Nesheva & Thom Van Every, ViiV Healthcare
The ‘BOBI Challenge’ Kirsty Arbuckle & Rebecca Miller, C Space Health, Ellen Murphy, Cogora, Chris Reynolds, Teva UK and Kate Roche, Datamonitor Healthcare
Best Newcomer Katy McCalister, Synergy Healthcare Research Ltd
Analyst/Analyst Team of the Year James Atley, Josh Morris, Jeff Nicholson & Mark Neate, Ashfield
Agency of the Year Synergy Healthcare Research Ltd
Pharma Company of the Year Roche Products Ltd

BOBI 2016 Winners

Award Winner
Excellence in Business Analytics John Aitchison & Martin Conroy - First Line Research
Most Innovative Approach Eelke Roos, SKIM and Sarah Morley, Boehringer Ingelheim Ltd
Excellence in Data Collection/Fieldwork Philippa Hammerton, Jane Egberts & Steve Lowery, Red Leaf Research and Ben Greener, Sanofi Pasteur MSD
Best Customer Insight Audrey Turner, Sanofi UK and Rebecca Marshall-Clarke, Adelphi Research UK
Best Business Impact Audrey Turner, Sanofi UK and Rebecca Marshall-Clarke, Adelphi Research UK
Best Newcomer Sofia Fionda, Branding Science
Agency of the Year HRW
Pharma Company of the Year Janssen

BOBI 2015 Winners

Award Winner
Excellence in Sales Force Effectiveness/Commercial Analysis Ruth Rostron, Kirpal Gandhi and Kiran Amliwala - Astellas Pharma Ltd, Jon Freeman - Synergy Healthcare Research Ltd
Excellence in Data Collection/Fieldwork Thomas Poole - Roche Products Ltd, Jon Freeman - Synergy Healthcare Research Ltd
Most Innovative Approach Simon Barnes - Boehringer Ingelheim Ltd, Rebecca Marshall-Clarke - Adelphi Research UK
Best Business Impact Stephen Ireland - Janssen, Jon Freeman, Kirstie Norgate and Beckie Hartley - Synergy Healthcare Research Ltd
Best Customer Insight Yuuki Ochiai - Boehringer Ingelheim Ltd, Bors Hulesch and Laura McDonald - Brains&Cheek
‘Pharma Company I would most like to work with’ Janssen
‘Agency I would most like to work with’ Black Swan Analysis Limited
The 'BOBI Challenge' Sean Anderson - SERMO, Christopher Bell - Black Swan Analysis Limited, Susan Boyd - Sika Consulting Ltd, Chris Reynolds - Teva UK, Andrew Sims - Vectura
Best Newcomer Shankar Suresh, Janssen

BOBI 2014 Winners

Award Winner
Excellence in Sales Force Effectiveness/Commercial Analysis Paul Ward & Audrey Lugris-Turner - Sanofi
Excellence in Data Collection/Fieldwork Marie Cooke, Owen Jones, Justin Morley & Dr. Simon Barry - AstraZeneca, Kenneth Lewis - Qlik
Most Innovative Approach Anthony Nealon & Steve Johnstone - AbbVie Biopharmaceuticals, Bors Hulesch & Dan Amarasinghe - Brains & Cheek
Best Business Impact John Grime & Paula Lashley - Strategic North, Anita Parfitt - AstraZeneca
Best Customer Insight Yuuki Ochiai - Boehringer Ingelheim, Katy Irving, Esme Barrow-Williams & Nicola Vyas - HRW
‘Pharma Company I would most like to work with’ Boehringer Ingelheim
‘Agency I would most like to work with’ Kantar Health
Best Newcomer Richard Jackson, Janssen

BOBI 2013 Winners

Award Winner
Excellence in Sales Force Effectiveness/Commercial Analysis Wilf Iliffe, MSD
Excellence in Data Collection/Fieldwork Kyrie Andersen, Kantar Health (now at Insight Research Group), Birgitte Toftemose, Novo Nordisk A/S
Most Innovative Approach Steve Lowery & Philippa Hammerton, Red Leaf Research, Sue Press, Janssen
Best Business Impact Joanna Thompson, Adelphi Research UK, David Spackman, Brian Forbes, Jeremy Fazal & Alistair Hankin, AstraZeneca
Best Customer Insight Steve Lowery & Philippa Hammerton, Red Leaf Research, Simon Barnes & Jennifer Vitali, Boehringer Ingelheim
The 'BOBI Challenge' Mixology (Alison Buchanan, Su Sandhu, Sue Thamia, Stephen Baker, Ruth Woodrow, Steve Organ)
‘Pharma Company I would most like to work in’ Janssen
‘Agency I would most like to work in’ Adelphi Research UK
Best Industry Newcomer Esther Loke, Bristol-Myers Squibb
Best Agency Newcomer Janine Grice, Adelphi Research UK

BOBI 2012 Winners

Award Winner
Best Business Impact Claire Derbyshire, Sanofi, Louise Tamblin & Maerii Yung, Strata Research
Excellence in Sales Force Effectiveness/Commercial Analysis Pete Kimble, Shelley Jessop, & Nathan Byne, Binley's, Tom Poole & Dave Thompson, Roche Products Ltd
The Chair’s Theme Award Ryan Wooller & Fiesa Henstock, Visions4Health
Most Innovative Approach Laura Hunt, fastforward research, Su Meddis, AstraZeneca
Best Customer Insight Rebecca Marshall-Clarke, Adelphi Research, Jeremy Fazal, AstraZeneca UKMC, John Murphy, Truth
The ‘BOBI Challenge’ Matthew Stone, Pat Leach & Natalie Tsang, MSD, Jamie Wootton & Marie Haynes, Qualogy Research
Business Intelligence Excellence - Industry Stewart West, Janssen
Business Intelligence Excellence - Agency Sue Thamia, Synergy Healthcare Research
Best Industry Newcomer Sajanthi Nathan, GSK
Best Agency Newcomer Daniel Blake, Kantar Health

BOBI 2011 Winners

Award Winner
Best Business Impact Denham Lansdell and Kruti Popat, Takeda UK
Excellence in Communication Research Jeremy Fazal, AstraZeneca and Rebecca Marshall-Clarke & John Grime, Adelphi Research UK
The Chair's Theme Award (social media) Sally Burgess & Aasim Qureshi, sanofi-aventis and Mike Blackadder & Paul Cooksey, Artesian
Best Customer Insight Andrew Sims, Pfizer and Jon Freeman, Synergy Healthcare Research
Most Innovative Approach Damian Eade, Insight Research Group, Alexa Edwards, Boehringer Ingelheim and Claire Derbyshire (formerly of Boehringer Ingelheim)
Best Industry Newcomer Jeremy Martin, Abbott
Best Agency Newcomer Rachel Crockett, Kantar Health
Business Intelligence Excellence - Industry Steve Johnstone, Abbott
Business Intelligence Excellence - Agency Lucy Ireland, medeConnect Healthcare Insight
The 'BOBI Challenge' Team Janssen Synergy (Tim Barnett, Karen Chadwick, Chris Massey & Stewart West, Janssen and Jon Freeman, Synergy Healthcare Research)

BOBI 2010 Winners

Award Winner
Best Customer Insight Paul O'Nions & Peter Jakubowski, Novo Nordisk Ltd, Esme Holt, Healthcare Research Worldwide
Most Innovative Approach Amanda Hodge, Pfizer Ltd, Alison Earl & David Paxton, The Leading Edge
Advanced Analytics Award Claire Derbyshire, Boehringer Ingelheim Ltd, Jon Freeman, Synergy Healthcare Research Ltd
Excellence in Communication Research Jeremy Fazal, AstraZeneca, Rebecca Marshall-Clarke, John Grime & Claire Nelson, Adelphi Research UK
The 'More for Less' Award Steve Johnstone and Lisa Taylor, Abbott Laboratories
Best Sales Effectiveness Research Paul O'Nions, Novo Nordisk Ltd
Best Industry Newcomer Jack Harris, Merck Sharp and Dohme
Best Agency Newcomer Rachel Howard, Synovate Healthcare
Business Intelligence Excellence - Industry Heike Baumlisberger, Bristol-Myers Squibb Pharmaeceuticals Ltd
Business Intelligence Excellence - Agency Peter McLeod, Lawrance Associates

BOBI 2009 Winners

Award Winner
Best Customer Insight Synergy Healthcare Research/Pfizer
Most Innovative Approach Pfizer/Nielsen Online
Advanced Analytics Award sanofi-aventis/CSL
Excellence in Communication Research TNS Healthcare/Elisabeth Roscher-Nielsen, on behalf of sanofi-aventis
The 'More for Less' Award Pfizer
Best Sales Effectiveness Research Abbott Laboratories
Best Industry Newcomer Catherine Pinder, Pfizer Ltd
Best Agency Newcomer Sian O'Regan, Healthcare Research Worldwide Ltd
Business Intelligence Excellence - Industry Martin Mullard, Stream Solutions Ltd. (Industry Contractor)
Business Intelligence Excellence - Agency Jon Freeman, Synergy Healthcare Research Ltd

BOBI 2008 Winners

Award Winner
Best Customer Insight AstraZeneca / Adelphi Research UK
Best Sales/Marketing Effectiveness Research Roche Products / Synergy Healthcare Research
Best Use of Secondary Data Synovate Healthcare
Excellence in Communication Research Abbott / Synergy Healthcare Research
The 'More for Less' Award Abbott
Most Innovative Approach Bristol-Myers Squibb / sanofi-aventis / Insight Research Group
Best Industry Newcomer Dan O'Brien, Schering-Plough Ltd
Best Agency Newcomer Rachel Taft, Cegedim Strategic Data
Business Intelligence Excellence - Industry Nick Voysey, Janssen-Cilag Ltd.
Business Intelligence Excellence - Agency Rachel Medcalf, Adelphi Research UK

BOBI 2007 Winners

Award Winner
Best Sales/Marketing Effectiveness Research AstraZeneca/Adelphi Research UK
Best Customer Insight Schering Health Care Ltd/Lighthouse Research/Fizz Research
Most Innovative Approach sanofi-aventis/red kite consulting group
The 'More for Less' Award Schering-Plough Ltd
Best Use of Secondary Data Novo Nordisk Ltd/CSL (Compufile Systems Ltd)
Excellence in Communications Research Pfizer Ltd / Boehringer Ingelheim UK / The Consortium
Best Industry Newcomer Ruth Overton, Servier Laboratories
Best Agency Newcomer Samir Paul, In2Focus SDS Limited
Business Intelligence Excellence - Industry Terry Glass, MSD UK and John Marchant, Sanofi-Aventis
Business Intelligence Excellence - Agency Nicky Richards, Cegedim Strategic Data

The BOBI Awards 2026 are sponsored by

  • BeyondBlue
  • Boxee
  • Day One
  • Iqvia
  • Konovo
  • Lumanity
  • Prescient
  • Sermo
  • Acumen
  • Asia