These criteria are designed to ensure fairness and consistency. Please read them carefully before starting your submission. Entries that do not meet these requirements may be penalised.
Eligibility Criteria
All real-life submission entries must meet the following criteria:
- Entries must demonstrate at least one of the following:
- A project conducted for the UK market
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A project that has impacted UK healthcare or business performance
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A project led and majority-delivered by UK-based teams, regardless of market scope
- The project must have been completed within the last three years (up to 31 December of the year entries open).
Mandatory Elements
- Entry Title: Maximum 15 words. Keep it short and punchy.
- Executive Summary: One slide, maximum 250 words. Please also paste this text exactly as it is into the online entry form. Include as much information as you can openly share about the project. This will be published with the entries when the finalists are announced.
- Winner’s Statement: One slide, maximum 40 words. Make it impactful. How should your entry be summarised? What made it great? What impact did you achieve?
- The Title, Executive Summary and Winner’s Statement will be published if your entry is shortlisted or wins. Please ensure these are written for external use and do not include confidential or sensitive information.
- Diversity, Equity & Inclusion (DE&I) and Sustainability Include one slide that explains the specific considerations that were made in respect of the project and how these elements were incorporated in the design and execution. Reference can be made to overarching company policy, but you need to clearly explain how you used this to steer your project. The aim of including these elements is to push the boundaries, showing how DE&I and sustainability can be meaningfully embedded in the way insights are generated and delivered. We recognise that the constraints of some projects may limit opportunities to demonstrate these elements. However, you’re encouraged to reflect on what was possible within the scope of your work and how you might embed these principles more fully in future projects.
Content
- Do not use company logos or branded templates. Judging must focus on the content, not the submitting organisation
- References to therapy areas, products or company names may be included, where relevant
- Do not include names of the main entrants anywhere in the submission
- Do not include photographs or personal contact details of individuals
- Do not include quotes from main entrants. You may quote a Supporting Team member, e.g. a marketing colleague with a peripheral role in the project.
Format & Technical Requirements
- File type: Microsoft PowerPoint only
- File size: maximum 12MB
- Submission length: Maximum 13 slides (including all mandatory slides and any appendices)
- Only content in the main body of slides will be reviewed.
- Text in the notes section will not be read
- No external links will be accessed.
- You may cite references, but any text you wish judges to review must appear in your slides
- Do not use slide builds
- Animation/video is allowed but the total runtime must not exceed 5 minutes
- Avoid featuring entrants themselves in the animation/video.
- Videos must be provided as links (private or public) to a hosting site, placed in the main body of a slide. Do not embed video files
- Clearly label links as animation/video
- If a password is required, include it on the slide
Presentation Elements
A proportion of marks will also be awarded for presentation element. Each element carries equal weight.
- Slides are clear, engaging and tell a coherent story
- Style is clear, concise and there is no unnecessary jargon
- There are enough details to understand the submission
- Visuals are appropriate and charts are properly labelled
- The entry has been carefully proofread and checked for accuracy
Definition of Impact
- All entries are expected to demonstrate positive impact or outcomes.
- Pay close attention to the type of impact and outcomes specified for the category.
- Demonstrating impact on the business does not always mean showing an increase in sales or market share. Examples of impact may include:
- A change in brand or field force strategy
- An improvement in organisational or commercial effectiveness
- A contribution to a market access strategy
- A change in attitudes or practices within an organisation
- A decision not to pursue a particular course of action