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Best Use of Innovation

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Entries for the BOBI Awards 2026 are now closed. 

Real-life Submission entries in this category will now progress through the judging process.

Awarded for a market research or analytical project that demonstrates an innovative approach that has had a positive impact on outcomes or stakeholder interactions

Key requirements: 

  • Showcase how you have used an innovative approach to positively impact outcomes. This is your chance to show the benefits of new and different thinking.
  • We consider innovation in the broadest sense, such as a new research methodology or interviewing technique, a new analytical solution, or a different way of delivering insights, just as long as it has positively enhanced a project or interaction with internal or external stakeholders.

Answering the following questions should help bring your submission to life: 

  • What was the original business challenge, and what outcomes or improvements were you aiming to achieve?
  • What made your approach innovative and how did it differ from a more traditional method?
  • How did this innovation enhance the project’s impact or outcomes?
     

Evaluation Criteria: 

The majority of marks will be awarded against the elements below. Each carries equal weighting in the scoring scheme.

  1. Appropriate stakeholders were involved and engaged in the project
  2. Strong methodology and/or analysis tools were used to generate results
  3. Clear recommendations or guidance were given to the client, brand team or business
  4. The impact of the insights on business and/or patients/ healthcare system(s) was clearly demonstrated.
  5. The entry was aligned to the specific award category

Please refer to the Award Entry Criteria, Scoring Framework, FAQs and Top Ten Tips for further guidance.

Terms and conditions apply.

Information

 

Sponsored By:

Beyond Blue is proud to sponsor the BOBI Award for Best Use of Innovation for the third consecutive year. This category celebrates the bold thinkers and fresh approaches that are moving our industry forward. Those who are challenging convention, solving complex problems with a fresh perspective, and creating real impact. We celebrate those who, like us, embody the spirit of progress and forward-thinking excellence!