Best Patient Centric Approach

Awarded for a market research or analytical project that has demonstrated a positive impact by putting patients at the heart of decision-making

Key requirements: 

• Showcase how a market research project or analytical approach has helped an organisation put patients at the heart of its strategic decision-making.
• Highlight how the insight(s) helped to drive the company’s patient-centric strategy.

Answering the following questions should help bring your submission to life: 

• What was the initial business question and what impact were you aiming for?
• Which stakeholders did you get involved with from the project outset and why?
• How did the methodology/approach facilitate true engagement with patients to uncover deep insight(s) into their needs and experience of living with their condition?

Evaluation Criteria: 

The majority of marks will be awarded against the elements below. Each carries equal weighting in the scoring scheme.

1. Appropriate stakeholders were involved and engaged in the project
2. Strong methodology and/or analysis tools were used to generate results
3. Clear recommendations or guidance were given to the client, brand team or business
4. The impact of the insights on business and/or patients/ healthcare system(s) was clearly demonstrated.  How did the project improve diagnosis, treatment, patient pathways, client or HCP attitudes, for example?
5. The entry was aligned to the specific award category

Please refer to the Award Entry Criteria, Scoring Framework, FAQs and Top Ten Tips for further guidance.

Enter Now

Terms and conditions apply.

 

Sponsored By:

At boxee we love recognising, celebrating and championing true insights that go beyond slides or fancy-for-the-sake-of-it methodologies. We’re thrilled to sponsor this year’s BOBI Best Patient-Centric Approach: awesome entries in a category that when real positive change is achieved truly encapsulates the very essence of why a lot of us do healthcare market research in the first place. So here’s to a world in which patient stories continue to take centre stage!