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  • Entries are now open! Submit your entry before 17:00 on Thursday 29 January 2026 for a chance to be recognised in the BOBI Awards 2026.
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Best Use of AI

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  3. Best Use of AI

Awarded for a market research or analytical project that demonstrates effective and responsible use of artificial intelligence to generate insight and enhance decision-making.

Key Requirements

  • Showcase how AI was integrated into a market research or analytical project to deliver meaningful insight or efficiency.
  • Demonstrate ethical, transparent, and responsible use of AI in line with best practice.

Answering the following questions may help bring your submission to life:

  • What was the initial business question and how did you determine incorporating AI was the right approach?
  • Which stakeholders were involved from the project outset and why?
  • What type(s) of AI were used and how were they applied?
  • What safeguards and governance were in place for the use of the AI model?
  • How did AI improve insight generation, speed, quality, or decision-making compared with other methods?
  • How did you ensure transparency, ethical use, and compliance throughout the project?

Evaluation Criteria

The majority of marks will be awarded against the elements below. Each carries equal weighting in the scoring scheme.

  1. Appropriate stakeholders were involved and engaged in the project
  2. Strong methodology and/or analytical tools were used to generate results
  3. Clear recommendations or guidance were given to the client, brand team, or business
  4. The impact of the insights on business and/or patients/ health system(s) was clearly demonstrated
  5. The entry was aligned to the specific award category

Please refer to the Award Entry Criteria, Scoring Framework, FAQs and Top Ten Tips for further guidance.

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Sponsored By:

Day One Strategy is proud to sponsor the BOBI Award for Best Use of AI – a category that looks to the future of our industry. A future where AI has potential to transform how we generate, connect, and apply intelligence across insights and analytics. We’re delighted to celebrate those pioneering the responsible and creative use of AI to drive meaningful progress.