Skip to main content
BOBI Awards News Alerts
  • Entries are now open! Submit your entry before 17:00 on Thursday 29 January 2026 for a chance to be recognised in the BOBI Awards 2026.
↑

Best Business Impact

  1. Home
  2. About the BOBI Awards
  3. Best Business Impact

Awarded for a market research or analytical project that demonstrates a significant impact on the client's business

Key requirements:

  • Showcase a market research or analytical project that has had a significant impact on a pharma/healthcare company’s business.
  • Highlight where you have provided strategic guidance to the business or influenced a change in brand/business strategy or behaviour.

Answering the following questions should help bring your submission to life:

  • What was the initial business question and what impact were you aiming for?
  • Which stakeholders did you get involved with from the project outset and why?
  • What methodology did you use and how did you decide on it?
  • What is the evidence that you achieved the desired impact?

Evaluation Criteria: 

The majority of marks will be awarded against the elements below. Each carries equal weighting in the scoring scheme.

  1. Appropriate stakeholders were involved and engaged in the project
  2. Strong methodology and/or analysis tools were used to generate results
  3. Clear recommendations or guidance were given to the client, brand team or business
  4. The impact of the insights on business was clearly demonstrated, for example:
    • Sales or market share
    • Structural changes
    • Execution, strategy or tactical changes
  5. The entry was aligned to the specific award category

Please refer to the Award Entry Criteria, Scoring Framework, FAQs and Top Ten Tips for further guidance.

    Enter Now

    Terms and conditions apply.

    Information

     

    Sponsored By:

    Prescient is proud to once again sponsor the BOBI Best Business Impact Award 2026, recognising the vital role that market research plays in developing differentiated brand strategies throughout their lifecycle. This award highlights the significant impact that market research can have when it delivers actionable insights that drive and shape successful commercial strategies in the marketplace. Brands cannot succeed without insights, which provide the fuel and guidance necessary for informed decision-making and a clear path forward.