Top Ten Tips

Make it immediately clear what difference your project made in the context of the specific criteria for the category you are entering. Judges value clarity of purpose and measurable results.

All submissions must show a UK element, for example, a project for the UK market, a clear impact on UK healthcare or business performance, or a project led and majority delivered by UK-based teams.

Work must have been completed within the last three years (up to 31 December of the year entries open). Use recent examples and evidence to keep your story relevant.

Structure your slides so the narrative flows naturally from challenge and approach to outcome and learning. 

Go beyond describing what you did and explain why it mattered. Link your insights, recommendations or analysis directly to the impact delivered or the decisions or changes they influenced. Include specific details as far as possible. While it’s natural to protect commercially sensitive information, judges review entries confidentially, and you can name any companies that should not see your submission.

Strong entries highlight how cross-functional teams, clients and stakeholders worked together to achieve success. Show who was involved and why it made a difference.

Even if your project scope was limited, show you’ve considered these principles. Explain the choices you made and what you might do differently next time to push the boundaries further.

Slides should be clear, well-structured and free of jargon. Label all charts and visuals properly. Proofread carefully as attention to detail makes a strong impression. 

Avoid company branding or templates, follow the entry format, and ensure any necessary approvals are in place before submitting. Up to 8% can be lost if content rules aren’t followed.

Before submitting, share your draft with someone outside your project. If they can easily follow your story and understand the impact, the judges probably will too.